Research Tools

VMR has developed some very unique research tools designed to solve issues that traditional research techniques can’t do as well or as efficiently.

vSessions - Our unique approach to qualitative research. This economical method provide obtain more in-depth consumer feedback using an iterative process, in-context, real life simulation technique 

Haystack Method - An economical method of obtaining users for brands that have small user-base. Ideal when brands with a small number of users need to locate them to learn more about their users' reactions to their products (attitudes, intent to repurchase, purchase frequency) as well as helping define who their users are. This is felt to be the most pure way available to manufacturers to make sure the are really talking to actual purchasers. Their purchase can even be traced back to the specific SKU purchased.

Scootables - a Communications Testing/Development - This is an “in context” iterative method for evaluating communications (labels, package design, print ads, web sites,