RESEARCH SERVICES (CAPABILITIES/TYPES OF RESEARCH)

Vista Marketing Research has extensive experience conducting research for new and established products and services.

Examples of the types of research VMR conducts include:

  • Usage and Attitude Studies
  • Test Markets/Mini-Markets/Beta Tests
  • Ongoing Brands/Services
  • Target Audience Definition Studies
  • Demographic Studies
  • Segmentation Analysis
  • Habits and Practices Studies/Problem Detection Studies
  • Advertising/Direct Mail Pre-Testing Research
  • Strategy Testing/Selling Proposition Research
  • Comprehension and Reaction Studies
  • Advertising/Direct Mail Material Evaluation Research
  • New Product Development and Evaluation Research
  • New Product Concept Screening
  • Positioning
  • Line Extensions/Flanker Product Screening
  • Product Testing
    • In-home Use Tests
    • Taste Tests
    • Small-Scale Development Tests
    • Sensory Evaluation
  • Customer Satisfaction Studies, Tracking Studies
  • Simulated Test Market Studies, Controlled Store Tests, Mini-Markets
  • Package Design/Promotion Concept Research
  • FSI/Coupons/Sweepstakes
  • Labels/Packages/Logos
  • Name Generation and Evaluation

Vista Marketing Research also has the capability to conduct the following:

  • Internet Surveys
  • Intercept Surveys (intercepting respondents from Mall Traffic, Trade Show Traffic
  • Surveys with respondent who have been pre-recruited)
  • Multiethnic research, such as Hispanic and Asian
  • Trade and Professional/Executive interviews
  • Research for packaged goods, high-tech, business-to-business and foodservice clients
  • Interviews at trade shows, in restaurants, at seminars, in offices, in stores and at central locations
  • Interviewing respondents using a customers' lists, purchased lists, probability sampling, sampling by zip code, sampling, census tract, etc.

Some of the types of projects we have recently participated in include:

  • Repositioning existing brands
  • Helping problem brands or services
  • Awareness and usage of retail stores
  • Expanding brands to new areas
  • Conducting research for new product development, using techniques to help generate and evaluate concepts and positionings and to help develop and refine products or services
  • Bringing international products successfully into this country In addition to our own ability to conduct qualitative and quantitative research,

Vista Marketing Research has access to the following:

  • In house moderators as well as associations with group moderators and facilities throughout the country
  • A national network of shopping center or central location marketing research facilities
  • Associations with mail panel research companies
  • Associations with specialized research firms (i.e., specializing in advertising testing companies, conjoint analysis, segmentation analysis, simulated test-markets, mini-test markets, controlled store test markets, etc.)
  • Relationships with -companies that can provide graphic design services for ad comps, story boards, concept boards, preliminary package or logo designs, rough advertisements and more.
  • Relationships with companies that can provide distribution of your products into such channels as grocery stores, convenience, stores, mass merchandisers, military outlets, vending/self service, etc.